A family of fitness apps

Turn discipline
into something
you can see.

FOOM is not another habit tracker with streaks and confetti. It's a system for people who want proof they can trust — that they lifted, ate like they lifted, and showed up on the days they said they would.

  • Identity-first, not streak-first
  • Visual proof of every session
  • Works with Apple Health

The family

Two apps. One discipline.
The daily one. The deep one.

How it works

You don't log tasks.
You log who you became today.

01 — Identity

Pick the version of yourself you're training into.

Every chapter starts with a single line that describes the person you're becoming. That line shows up every day, at the top of every screen, before any task, any workout, any number.

It is not a motivational quote. It is the filter every decision gets run through. You're not lifting because you feel like it. You're lifting because you're someone who lifts.

Onboarding: Who are you becoming?

02 — Commitment

One keystone. One chapter. Six weeks.

Pick the single non-negotiable that proves the identity — never miss Mondays, three sessions a week, hit protein every day. One thing. If you hold it, the chapter holds.

Chapters run six weeks and end with a recap. You see what you actually did, not a feed of green squares that have lost their meaning.

Pick your keystone screen.

03 — The week, on one board

Planned, logged, hit.
Three numbers that don't lie.

Your week view is not a calendar. It's a scoreboard. How many sessions were planned, how many actually happened, and the percentage you hit. That's the game.

Tap any day to see the sessions — lift, cardio, yoga — and add another when life shifts. Apple Health sessions flow in automatically.

Week board showing 5 logged, 8 planned, 62% hit rate.

04 — Proof

A photo after every session.
That's the streak that counts.

After a session, you leave a photo behind — a mirror pic, a plate, a barbell on the floor. Six weeks later you're looking at a wall of evidence, not a row of checkmarks.

This is the feature people don't expect to love. It's the one they end up opening the app for.

Chapter summary with a keystone and length.
6wk
Chapter length

Long enough to see it. Short enough to finish.

1
Keystone per chapter

One commitment. If it holds, everything else follows.

0bs
Streak gamification

No gems. No leaderboards. No pet dragons.

Proof photos kept local

Syncs through iCloud. Never leaves your Apple ID.

The manifesto

Proof you can trust.
Not likes. Not leaderboards. Not cheesy motivation.

We think streaks are a bad unit. They punish a missed day more than they reward the ninety that came before.

We think identity is a better unit. You're not doing a workout. You're being someone who does the workout.

We think proof beats receipts. A photo of the plate you actually ate is worth more than a calorie count you typed in afterward.

We think six weeks is enough. Long enough to see a change. Short enough to keep caring.

We think coaches should have the same data their athletes do. Everything else is a guess in a trench coat.

We think the best fitness app is the one you open and close. Not the one you live in.

Available on iPhone

Become someone you can trust.

Start a six-week chapter today. Free to try. Pro at $6.99/mo or $49.99/yr with a 7-day trial.

iPhone · iOS 17+ · iCloud sync · No ads · Ever.